Todd Watts, CEO & Co-Founder
PatientFi is a healthcare technology company providing medical practices with engagement, payment, and financing tools that improve access for patients seeking elective procedures.
“It was clear to me that the Questa team had a deep understanding of the opportunity at the intersection of payments, affordability, and elective healthcare.”
Todd Watts
Co-Founder & CEO
Their story
Elective healthcare procedures are becoming more accessible, yet financial barriers often prevent patients from pursuing treatments. Traditional financing options can be rigid, costly, or difficult to secure, leaving patients with limited choices for managing out-of-pocket expenses.
Recognizing this challenge, Todd Watts launched PatientFi after years of experience in consumer healthcare financing. As demand for elective aesthetic procedures grew and fintech solutions advanced, he saw an opportunity to create a more flexible, patient-friendly approach to financing care.
PatientFi’s platform empowers patients with greater control over how and when they access treatments, offering seamless financing solutions at the point of care. Since 2019, the company has grown its network to over 4,000 medical practices and served more than 180,000 patients through its financing and subscription membership offerings.
Beyond individual practices, PatientFi has built strong partnerships within the medical aesthetics industry, collaborating with leading companies like Galderma and Allergan Aesthetics to improve patient affordability and access.
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Our partnership
Our investment in PatientFi stemmed from our deep expertise and proactive research in both patient payments and medical aesthetics, allowing us to quickly build conviction in the CEO’s vision and the company’s growth potential.
Since investing, we have worked closely with the CEO and board to expand the senior leadership team, enter new markets, and support the company’s strategic partnerships and capital relationships.
The team involved
“We are extremely impressed by PatientFi’s innovation in alleviating the cost barrier for the consumer, while also recognizing the business needs and customer retention value for the medical provider.”
Brad Sloan, Managing Partner
Questa Capital
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