Free Market Health Names Mike Einodshofer as Chief Growth Officer

Free Market Health (FMH) has appointed pharmacy benefit management veteran Mike Einodshofer as Chief Growth Officer to lead the company through its next phase of expansion.

• Einodshofer brings extensive senior leadership experience from Optum Rx and Maxor, and is expected to help FMH continue improving patient access to faster therapy across the specialty pharmacy ecosystem.
• FMH’s technology platform, launched in 2019, streamlines specialty pharmacy processes and now serves payer clients covering over 35 million lives, with more than 400 specialty pharmacy partners.
• The company has experienced rapid growth, with platform volume up over 350% since 2023 and similar growth expected in the next 12–18 months.

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